Are You From The Street?
Over two decades ago a geeky, white rapper by the name of
Vanilla Ice said in an interview that he was from 'the
street'. With him being a minority within that part of the
entertainment world, most in the hip-hop community were unconvinced
and naturally, responded with laughter. They of course asked "What
street?" Some suggested Sesame Street!
Most of us have our own identity and live our lives by it.
Whether you are an East London DH a Sloaney Pony or just a good ol'
fashioned goth - we all tend to hang out in the same places and
with the same people for long periods of our lives.
Some of my friends never leave Shoreditch. They work, play and
sleep there. They also live inside their skinny, worn out black
jeans that they stole from their girlfriend and only drink square
mile coffee. Some of my other friends however believe that
the centre of the universe lies somewhere between Chelsea and Green
Park. They only eat in restaurants on Berkley Street, shop on New
Bond Street and wear blazers and brogues (even when they are
staying in for the evening in front of the TV). Whilst it seems
hilariously stereotypical, to them, it is what feels most natural.
So to go out of their comfort zone is simply… well….
As a recruiter, I meet nearly half a dozen people a day. I have
to get to know them well enough to identify where they will work
best and which one of my clients will get the best out of them. For
example, are they Wieden & Kennedy or JWT? Topshop or
More often than not I can guess what part of London they live in
just by talking to them and on occasion by looking at them. When I
get it wrong, they have a lot of the time either just moved from or
are moving to the area I predicted. I am by no means Derren
Brown but because of the high quantity of human traffic that bursts
through the Impact doors, it is easy to see the conditioning effect
that London has on all of us.
The question is - if you were a street, which street would you
be? Would you be Old Street or Portobello Road, Charlotte or Old
Compton? Perhaps you are Tooley Street or maybe the Euston Road!
Whichever street (or road) best describes you, chances are it says
something about the type of media agency you should be working
So, the moral of the blog is this - be who you are, not what you
are not, especially when it comes to your career, or you might just
find yourself wandering the streets, lost.
Head of Temporary Division