ReachOut Student Workshop at Grey London
Yet again, we have had another successful School workshop
organised by Impact. Grey Advertising and ReachOut all collaborated
together for the Future Proofing Talent Through Diversity programme
working with a group of 13 year old boys from Bow School.
To kick things off, we were met with a warm welcome from the
Grey team who wasted no time and showed us around the truly amazing
creative work space, leaving no stone unturned, the boys had an
opportunity to see where the magic happens.
After the excitement of the office tour, we were taken into a
large boardroom where they explained what an advertising agency is,
some of the brands that Grey are working with and how all of the
departments within Grey contribute to create remarkable campaigns.
They explained the day to day duties of the teams, ranging from
Account Managers, Planners, Creatives and Production.
To capture the boys' attention they were shown a relevant
advert, a brand that they could relate to. They then had a chance
to express their thoughts and how it made them feel. It was
insightful to discuss how the behind the scene work collaborates
together to bring the ad campaign to life. It was good to see the
boys putting up their hands, asking questions and voicing their
opinion on what role they would like to be involved in and why.
The group were then split into four teams and set a task to
create their very own campaign and present it to Grey based on all
the knowledge that they had absorbed during the workshop. They did
very well and we were all very impressed to hear such forward
thinking briefs, with good ideas on the brand audience, brand
ambassadors and the purpose. They were all very forthcoming and
confident in choosing what current social media platforms would
best suit their campaign.
Throughout the workshop the students were enthusiastic, having
fun and were all very engaged. They asked some very interesting
questions and really enjoyed the overall experience with one even
mentioning that he would love to work in a creative space like