International Women’s Day - Amanda Manning
What does International Women's Day mean to
A chance to celebrate just how far women have come in the last
100 years. This is a great opportunity to enhance our worth and for
women in power to showcase their personal growth.
Women are powerful creatures and we are often the mentally
stronger of the sexes.
Quote: "Every man needs a woman when his life is a mess,
because just like the game of chess, the Queen protects the
king." - Unknown
As a career women yourself, do you feel you have had to
fight harder to get where you are today?
Yes I do - as a full time working parent, I find it hard to
balance the happiness of bringing up my son and giving 100% to him
as well as my job & my team. I often spend evenings working
into the night to make my career a success. But it's important for
my son to know that his mummy is successful and for him to be proud
of me. Flexible & remote working are a godsend when it comes to
balancing my life! When he is tucked up in bed, I can carry on, get
the job done whilst enjoying a well-earned glass of wine.
How do you feel the media and creative industry treats
Having worked with many large global media organisations over
the years, it has been amazing to see how many of these have
been working tirelessly on the Gender Pay Gap to ensure that
equality & diversity are at the forefront of their hiring
strategy. A lot of the major projects they have been working on,
more so in 2017, were solely based on Gender, Equality, diversity
and Inclusion. I think historically in many businesses, men have
usually been the ones at the top, but this is changing and at such
a speed! It's wonderful to see, and about time too.
What would you like to see companies do to make give
more gender parity?
I am already seeing a huge shift in the leadership teams of many
of our clients, global restructures at executive level to
realign at the top, this is an excellent way to shift the "old boys
club" mentality that a lot of media businesses have historically
had. Bring in powerful ambitious women who are going to bring
a new dynamic to the strategy and will no doubt deliver it in a
positive and productive way!
What advice would you give to women ambitious for a
I would give the same advice to anyone - male or female,
It's about equality right? Work hard, aim high, put the
effort in and don't be afraid to aim higher than you think you can
achieve. Women, especially working mothers, I find, give a lot more
as they have a lot more to prove, I know! I'm doing it now.